LEADING FROM THE TRUMP

  1. Keep things simple, and over communicate. This is especially important when so many of us are working virtually. Whether it be the way you handle team communication and social events internally or the way you advertise your products and brands externally, sometimes less really is more.
  2. Empower your people, showing Level 5 Leadership. Real autonomy and responsibility encourage self-management, leading to self-motivation. At Brand Genetics, we shorthand this into talking about the “BG we”, believing “teamwork makes the dream work” and we should all “keep calm and collaborate.” It’s all about “we”, not all about “me”.

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