Hydroponics, aquaponics and vertical farming systems… what we’ve been reading this week at Brand Genetics.

This week we’ve been reading about Urban Farming, and a few insights have caught our eye…

By 2050, the human population is expected to reach 9.7 billion people with almost 70% living in cities. Not only does this increase in population place tremendous pressure on the fundamental infrastructure that is necessary for contemporary society to function, but the rise of urbanization makes accessing the vital nutrients we need to live challenging. Farming and agriculture are two systems with mounting pressure to accelerate outputs in the next three decades and are currently facing mass disruption with innovators in this space looking beyond traditional methods to accommodate to increasing consumer needs.

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  • Aquaponics replace soil with water that comes from a fish tank. Here, the water containing fish waste which is naturally rich in plant nutrients, is circulated through a hydroponic plantation. The now fish-nutrient rich plant waste water is reintroduced to the fish tank, completing the cycle.
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Human-Centered Insight, Innovation and Trends from Brand Genetics www.brandgenetics.com

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