(Figuratively) Walking in their shoes and (Literally) Sleeping on their sofa…what we’ve been reading this week at Brand Genetics

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“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from his angle as well as your own” — Henry Ford

This week, Bill & Melinda Gates Foundation published their 2020 annual letter. The work covers topics such as healthcare, education, climate and gender, all relevant to the work the foundation has been doing for the past 20 years.

“[…] for all that we do know about these girls, there’s a lot we don’t. We know how their lives look through our eyes. We don’t have a lot of data about what the world looks like through theirs.”

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“Today I’m launching #ComeKipWithMe — asking Londoners to invite me into their homes and show me the city through their eyes. I want to know your concerns and your ideas. And I promise to bring a sleeping bag and a box of chocolates!”

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Human-Centered Insight, Innovation and Trends from Brand Genetics www.brandgenetics.com

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