‘Femtech’, fertility tracking and being ‘hormonal’ …what we’ve been reading this week at Brand Genetics

  • THINK HUMAN: What are your core consumer needs (think about their core human needs: physical, psychological, emotional)?
  • THINK POSITIVE INNOVATION: Where are their pain points? How can you seek to enhance their day?

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The Human Experience (HX)

The Human Experience (HX)

Human-Centered Insight, Innovation and Trends from Brand Genetics www.brandgenetics.com