The Human Experience (HX)VINYL REVIVAL: 3 lessons on the return of records for all brand managersAgainst the grain, in an age of fleeting digital experiences, vinyl is once again quenching a thirst — this time not necessarily for the…4 min read·Feb 18, 2022----
The Human Experience (HX)MINGLING IN THE MATRIXWHY BRAND PARTICIPATION IN THE ‘METAVERSE’ CAN ENHANCE HUMAN CONNECTION & WELLBEING5 min read·Oct 14, 2021----
The Human Experience (HX)Inclusion in Beauty: How Unilever, Revolution Beauty and Sephora used the fundamental laws of human…Earlier this year Brand Genetics collaborated with Business masters students at the University of Bath to explore how FMCG businesses must…7 min read·Sep 17, 2021----
The Human Experience (HX)BRAVE NEW WORLD, SAME OLD APPROACH? — How the Agency of the Future must adapt to Survive and ThriveIt wasn’t so long ago that we in the marketing world were transfixed by the twin meta-influences of Globalisation and Technology. But…6 min read·Mar 31, 2021----
The Human Experience (HX)CONFIDENCE CULTURE: The art of capitalising on youthful exuberance“You can’t win anything with kids” said renowned BBC pundit, Alan Hanson, following the opening day of the 1995 Premier League season.6 min read·Mar 24, 2021----
The Human Experience (HX)THE RISE OF ‘THE HYBRIDS’As we slowly but surely move away from the imminent dangers of the pandemic and the drudgery of lockdown (he says with real optimism), the…6 min read·Mar 18, 2021----
The Human Experience (HX)THE IMPORTANCE OF HAVING MORE THAN A HAMMER IN THE TOOLKIT:WHY THE FUTURE OF QUAL CANNOT BE ON-LINE ONLY5 min read·Feb 23, 2021----
The Human Experience (HX)WHAT INNOVATORS CAN LEARN FROM THE ENDEAVOURS OF CAPTAIN SIR TOM MOORE…THE PATH TO ACHIEVING YOUR GOALS ISN’T ALWAYS EASY4 min read·Feb 5, 2021----
The Human Experience (HX)Diwali: CELEBRATING THE FESTIVAL OF LIGHTS IN THE SHADOWS OF A PANDEMICWith festivities just around the corner, it’s becoming increasingly evident that the ‘holiday’ season we once knew will look and feel…5 min read·Nov 18, 2020----
The Human Experience (HX)UK LOCKDOWN 2.0: Why now is the time for brands to create — not consolidateAs a host of European countries are plunged into another series of restrictions and national lockdowns, it would seem to be all too easy…5 min read·Nov 6, 2020----