WHY BRAND PARTICIPATION IN THE ‘METAVERSE’ CAN ENHANCE HUMAN CONNECTION & WELLBEING

Developed in partnership with the University of Bath Masters Marketing Students

Virtual and Augmented Reality is becoming an increasingly hot topic in marketing. Mark Zuckerberg’s announcement that Facebook will transition from a social media to a ‘metaverse’ company…


Source: L’Oréal

Earlier this year Brand Genetics collaborated with Business masters students at the University of Bath to explore how FMCG businesses must consider Diversity and Inclusion in innovation.

In this article we are going to explore what these principles mean within the personal care and beauty category;

Few have faced as…


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It wasn’t so long ago that we in the marketing world were transfixed by the twin meta-influences of Globalisation and Technology. But times are changing. COVID has joined the party, and its impact is being keenly felt.

For me, this was best summed up by Consumer Psychologist, Dr Paul Marsden…


“You can’t win anything with kids” said renowned BBC pundit, Alan Hansen, following the opening day of the 1995 Premier League season.

He was alluding to a youthful Manchester United outfit that had just lost their opening fixture of the campaign. 260 days later they were crowned champions and thereafter…


As we slowly but surely move away from the imminent dangers of the pandemic and the drudgery of lockdown (he says with real optimism), the natural question on everyone’s lips is “what will post-COVID life be like”?

Many press column-inches have been filled with talk on the topic, with predictions…


Like many companies, research agencies had to adapt or die during the pandemic. The days of travelling around and speaking with people in focus groups and IDIs, in bars or in their own homes stopped abruptly. …


THE PATH TO ACHIEVING YOUR GOALS ISN’T ALWAYS EASY

“My legs may be tired, but my mind is racing and I’m hoping to be back very soon with other ways in which I can help people, help others.”

There is a common misconception that change and progress happens overnight. We…


With festivities just around the corner, it’s becoming increasingly evident that the ‘holiday’ season we once knew will look and feel quite different this year.

Bubbled households, places of worship delivering services via Zoom, spilling mulled wine on the living room carpet rather than the tiled floor of your local…


As a host of European countries are plunged into another series of restrictions and national lockdowns, it would seem to be all too easy for brands and businesses to simply keep the ship afloat, putting growth plans and innovation agendas on the back-burner.

During the pandemic, it’s been said that…


Has there ever been a more significant or polarising US Presidential Election? Donald Trump or Joe Biden? Who will be leading the Western World after next week? And could there ever be a bigger contrast in what it means to be a leader?

Love or loathe Donald Trump (and to…

The Human Experience (HX)

Human-Centered Insight, Innovation and Trends from Brand Genetics www.brandgenetics.com

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