WHY BRAND PARTICIPATION IN THE ‘METAVERSE’ CAN ENHANCE HUMAN CONNECTION & WELLBEING

Developed in partnership with the University of Bath Masters Marketing Students

Virtual and Augmented Reality is becoming an increasingly hot topic in marketing. Mark Zuckerberg’s announcement that Facebook will transition from a social media to a ‘metaverse’ company…

As we slowly but surely move away from the imminent dangers of the pandemic and the drudgery of lockdown (he says with real optimism), the natural question on everyone’s lips is “what will post-COVID life be like”?

Many press column-inches have been filled with talk on the topic, with predictions…

Has there ever been a more significant or polarising US Presidential Election? Donald Trump or Joe Biden? Who will be leading the Western World after next week? And could there ever be a bigger contrast in what it means to be a leader?

Love or loathe Donald Trump (and to…

The Human Experience (HX)

Human-Centered Insight, Innovation and Trends from Brand Genetics www.brandgenetics.com

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