VINYL REVIVAL: 3 lessons on the return of records for all brand managersAgainst the grain, in an age of fleeting digital experiences, vinyl is once again quenching a thirst — this time not necessarily for the…Feb 18, 2022Feb 18, 2022
MINGLING IN THE MATRIXWHY BRAND PARTICIPATION IN THE ‘METAVERSE’ CAN ENHANCE HUMAN CONNECTION & WELLBEINGOct 14, 2021Oct 14, 2021
Inclusion in Beauty: How Unilever, Revolution Beauty and Sephora used the fundamental laws of human…Earlier this year Brand Genetics collaborated with Business masters students at the University of Bath to explore how FMCG businesses must…Sep 17, 2021Sep 17, 2021
BRAVE NEW WORLD, SAME OLD APPROACH? — How the Agency of the Future must adapt to Survive and ThriveIt wasn’t so long ago that we in the marketing world were transfixed by the twin meta-influences of Globalisation and Technology. But…Mar 31, 2021Mar 31, 2021
CONFIDENCE CULTURE: The art of capitalising on youthful exuberance“You can’t win anything with kids” said renowned BBC pundit, Alan Hanson, following the opening day of the 1995 Premier League season.Mar 24, 2021Mar 24, 2021
THE RISE OF ‘THE HYBRIDS’As we slowly but surely move away from the imminent dangers of the pandemic and the drudgery of lockdown (he says with real optimism), the…Mar 18, 2021Mar 18, 2021
THE IMPORTANCE OF HAVING MORE THAN A HAMMER IN THE TOOLKIT:WHY THE FUTURE OF QUAL CANNOT BE ON-LINE ONLYFeb 23, 2021Feb 23, 2021
WHAT INNOVATORS CAN LEARN FROM THE ENDEAVOURS OF CAPTAIN SIR TOM MOORE…THE PATH TO ACHIEVING YOUR GOALS ISN’T ALWAYS EASYFeb 5, 2021Feb 5, 2021
Diwali: CELEBRATING THE FESTIVAL OF LIGHTS IN THE SHADOWS OF A PANDEMICWith festivities just around the corner, it’s becoming increasingly evident that the ‘holiday’ season we once knew will look and feel…Nov 18, 2020Nov 18, 2020
UK LOCKDOWN 2.0: Why now is the time for brands to create — not consolidateAs a host of European countries are plunged into another series of restrictions and national lockdowns, it would seem to be all too easy…Nov 6, 2020Nov 6, 2020
